WE HELP MAKE BRANDS BETTER.

Tyson Brand Consulting is passionate about helping brands reach their fullest potential. We create better brands by listening to you and the world around your brand, and developing strategies and solutions that drive business results.

HOW WE HELP....

  • WE LISTEN

    We dig into your business. We listen to understand what is most important—your business experience and objectives, the needs of your customers and other key constituents. And we look at the world around your brand to understand trends that may impact you.

  • WE CREATE CUSTOM SOLUTIONS

    We take the insights we gain through listening and combine them with our unique business experience to develop strategic and custom solutions for your toughest challenges.

  • WE SEE RESULTS

    At the end of the day, we all want to drive incredible business results. We integrate our strategies and solutions with metrics so you can see the impact.

ABOUT US....

Katie Tyson
KATIE TYSON FOUNDER + PRESIDENT

Hi, I am Katie and I am brand enthusiast. From my early days of working on political campaigns and in public relations to my most recent, leading billion dollar brands for Fortune 500 companies, I have always had a passion for figuring out what consumers want and how to best deliver on their needs.

I have spent almost 20 years helping companies of all sizes, including leading global brands like Residence Inn by Marriott, The Ritz-Carlton Hotel Company and The Coca-Cola Company's DASANI, drive market share and customer and consumer satisfaction. I have repositioned brands, spearheaded new product development, reinvigorated service cultures and led brand globalization efforts and had a lot of fun in the process.

I cheer for both Duke (MBA) and Boston College (BA), am an aging runner (read slow), and my idea of a perfect day is anywhere that includes my husband, our two girls and a beach.

WHAT WE DO

You need help better understanding your customer, solving a specific business problem, or tackling how to talk about your brand.

That's where we can help >>

What We Do

PROBLEMS WE SOLVE

Our expertise spans a multitude of brand and business issues.

These are some of the business problems that we have helped to solve >>>

  • REVIVED the waning service culture of a 30 year old brand to bolster guest experience and financial results. Work resulted in statistically significant increases in key metrics.
  • DEVELOPED innovative new guest experience and product design that resulted in statistically significant increases in brand guest experience and financial metrics.
  • REPOSITIONED an established brand to grow share and profitability.
  • DEVELOPED global product and service strategy for launching a major domestic brand into new international markets.
  • HELPED a Fortune 500 company develop its innovation-to-market processes.
  • LEVERAGED Gen Y insights to direct a global brand's new product design strategy.
  • PRODUCED annual conference for a leading luxury company, managing all aspects including theme, senior leadership messaging, conference content and logistics.

CLIENTS

  • Marriott International
  • The Ritz-Carlton Hotel Company
  • Cafe Deluxe
  • Tortilla Coast
  • Potomac Community Resources

"Katie's intimate and actionable approach to the practice of strategic brand management is best-in-class. Her diverse background in both the package goods and the hospitality categories allow her to bring a highly qualified and unique perspective on brand issues. With a view from mass market brands to exclusive luxury brands, Katie deeply understands how to surface and integrate consumer insights into a compelling brand plan for growth and market dominance."

Brian J. King Senior Vice President - Global Brand Management, Marriott International

"Katie yet again deftly captured the essence of what is required to build and sustain our brand value, this time in the minds of two of our key targets: our General Managers and our Owner/Investors. She very skillfully helped us to verbally and visually communicate in a way that truly resonated with our stakeholders."

Herve Humler President & Chief Operations Officer, The Ritz-Carlton Hotel Company

CONTACT US

Phone

PHONE
301-312-7110

Email

KATIE TYSON / President
ktyson@tysonbrandconsulting.com

Please contact us to see how we can help your brand reach its fullest potential.

© TYSON BRAND CONSULTING LLC